Your Etsy shop's banner and listing photos are the primary visual signals that convince buyers to stay and browse. Uploading images at the wrong size results in blurry thumbnails, awkward cropping, and a shop that looks unprofessional compared to competitors. Here are the exact dimensions for every Etsy image type.
Etsy shop banner size
Etsy's full-width shop banner (the large image at the top of your shop) comes in two variants depending on the banner style you choose in Shop Manager:
- Big banner: 3360 × 840 px (4:1 ratio). This fills the entire header area on desktop.
- Mini banner: 1200 × 160 px. A narrower strip that sits below the shop name.
On mobile, Etsy displays only the mini banner — the big banner is hidden on small screens. Design both versions if you want your branding to appear consistently across devices. Maximum file size: 10 MB. Accepted formats: JPEG, PNG, GIF.
Etsy shop icon size
The shop icon (your seller avatar) appears next to your shop name throughout Etsy:
- Recommended size: 500 × 500 px (square)
- Minimum size: 200 × 200 px
- Display size: 75 × 75 px in most views
Keep logos simple and legible at small sizes. Avoid text that becomes unreadable when the icon is scaled to 75 px.
Etsy listing photos size
Listing photos are the most important images in your shop. Etsy recommends:
- Recommended size: 2000 × 2000 px (1:1 square) or 2000 × 1500 px (4:3)
- Minimum size: 570 × 456 px
- Maximum file size: 20 MB per photo
- You can upload up to 10 photos per listing
Etsy crops listing thumbnails to a square for search results. Upload square (1:1) images if you want full control over what appears in search. If your products are naturally portrait or landscape oriented, position the product in the center so Etsy's auto-crop doesn't cut off key parts.
Etsy listing video thumbnail
Etsy supports short product videos alongside photos. The video thumbnail (the cover frame shown before play) should be at 2000 × 2000 px, matching listing photo dimensions. Videos up to 15 seconds are accepted; keep them under 100 MB.
Etsy Offsite Ads image requirements
Etsy's Offsite Ads program promotes your listings on Google, Facebook, Instagram, and Pinterest. For the best ad performance, your listing's primary photo should be at least 1500 × 1500 px — Etsy pulls this image for ad placements automatically. Blurry or low-resolution primary photos get poor ad placements.
Optimizing listing photos for fast loading
High-resolution listing photos look great, but 20 MB per photo means a listing with 10 photos loads 200 MB of images — slow for mobile buyers on weak connections. Compress your listing photos to under 1 MB each without sacrificing visible quality. Use our Image Compressor to reduce file size and our Image Resizer to hit the 2000 × 2000 px sweet spot. JPEG at 85% quality on a 2000 × 2000 product photo typically produces a 200–400 KB file that looks sharp in any Etsy view.
Quick reference
- Big banner: 3360 × 840 px
- Mini banner: 1200 × 160 px
- Shop icon: 500 × 500 px
- Listing photos: 2000 × 2000 px (square preferred)
- Minimum listing photo: 570 × 456 px