App Store screenshots are among the most important visual assets for any iOS or macOS app. Research consistently shows that screenshots are the primary factor users look at when deciding whether to download an app. Apple has strict requirements for screenshot dimensions, and submitting the wrong size is one of the fastest ways to get your build rejected in App Store Connect. This guide gives you every required dimension for 2026.

iPhone Screenshot Requirements

Apple requires screenshots for at least two display sizes. The two required iPhone displays are:

6.9-inch (iPhone 16 Pro Max, 15 Pro Max, 14 Pro Max): 1320 x 2868 px (portrait) or 2868 x 1320 px (landscape)
6.7-inch (iPhone 16 Plus, 15 Plus, 14 Plus): 1290 x 2796 px (portrait) or 2796 x 1290 px (landscape)

If you provide screenshots for these two sizes, Apple will scale them for all smaller iPhone models automatically. However, providing screenshots optimized for each device size improves your App Store listing quality significantly.

Additional iPhone sizes accepted by App Store Connect:

6.5-inch (iPhone 11 Pro Max, XS Max): 1242 x 2688 px (portrait)
5.5-inch (iPhone 8 Plus, 7 Plus): 1242 x 2208 px (portrait)

iPad Screenshot Requirements

iPad screenshots have their own required sizes:

13-inch iPad Pro (M4): 2064 x 2752 px (portrait) or 2752 x 2064 px (landscape)
12.9-inch iPad Pro (2nd–6th gen): 2048 x 2732 px (portrait) or 2732 x 2048 px (landscape)
11-inch iPad Pro, iPad Air: 1668 x 2388 px (portrait)

iPad screenshots are required separately from iPhone screenshots — you cannot use iPhone screenshots to fulfill iPad requirements even though both are iOS devices.

Mac App Store Screenshot Requirements

For macOS apps distributed through the Mac App Store:

Maximum size: 2560 x 1600 px
Minimum size: 1280 x 800 px
Recommended: 2560 x 1600 px (Retina resolution)
Format: PNG or JPEG, RGB color mode

App Preview Video Dimensions

App Previews (short video clips, 15–30 seconds) have the same dimensions as screenshots for each device type. App Previews can significantly increase conversion rates on your App Store listing. For the 6.7-inch iPhone display, the App Preview resolution is 886 x 1920 px for portrait orientation.

File Format and Technical Requirements

Apple enforces these technical requirements for all App Store screenshots:

Format: JPEG or PNG (no WebP, no animated GIF)
Color mode: RGB (not CMYK)
Maximum file size: 500 MB per screenshot (practically never reached with standard images)
No alpha channel required: Screenshots do not need transparency
Orientation: Portrait or landscape depending on your app's supported orientations

Screenshot Design Best Practices

Technical compliance is just the start. Great App Store screenshots convert browsers into downloaders:

Show the core value in the first screenshot: Users often only see the first 1–2 screenshots in search results. Your primary screenshot must instantly communicate what your app does.
Add captions: Short, benefit-focused text overlays on screenshots ("Track your habits in seconds") outperform screenshots without text.
Use device frames: Showing your UI inside a rendered iPhone or iPad frame helps users visualize the experience.
A/B test your screenshots: Apple's Product Page Optimization lets you test different screenshot sets to find which drives more downloads.

How to Prepare Screenshots at the Right Size

If your screenshots are the wrong size, use Picovert's image resizer to set exact pixel dimensions quickly. For screenshots that need slight cropping to match exact ratios, the image crop tool lets you set precise crop dimensions. After resizing, run your screenshots through image compression to keep file sizes reasonable without any quality loss at display sizes — PNG screenshots particularly benefit from lossless compression.

Quick Reference: Required Screenshot Sizes

iPhone 6.9-inch: 1320 x 2868 px
iPhone 6.7-inch: 1290 x 2796 px
iPad 13-inch: 2064 x 2752 px
iPad 12.9-inch: 2048 x 2732 px
Mac: up to 2560 x 1600 px

Always check the official App Store Connect documentation for the most current requirements, as Apple updates device requirements when new hardware is released. Submitting screenshots at the correct sizes on your first submission saves significant review time.