Etsy listing photos are the single most important factor in whether a shopper clicks your product. Etsy recommends 2000×2000 px square images for consistent grid display and zoom support. This guide covers every Etsy image type — listing photos, shop banner, shop icon, and more — with exact dimensions and practical tips for better-converting photos.

Etsy Image Sizes — Quick Reference

Listing photo: 2000×2000 px (1:1 square) — recommended
Listing photo minimum: 500×500 px
Listing photos per item: up to 10 photos + 1 video
Shop banner (large): 3360×840 px (4:1 ratio)
Shop banner (small/mini): 1200×300 px
Shop icon (logo): 500×500 px
Team logo: 170×135 px
Max file size: 10 MB per image
Formats: JPG, PNG, GIF

Listing Photos — Everything You Need to Know

Etsy displays listing photos in a square grid. Non-square images are cropped to square in search results — which can cut off your product. Always shoot and prepare square images to control exactly what shoppers see.

Recommended size: 2000×2000 px — enables zoom on desktop and mobile, looks sharp on retina displays
Minimum size: 500×500 px — but zoom won't work, looks blurry on large screens
Aspect ratios accepted: 1:1 (square), 4:3, 4:5, 16:9 — but non-square images show with white letterboxing in the cart and checkout views
First photo matters most: it's your thumbnail in search results. Use a clean white or neutral background for the first image
File size: JPG at 85% quality for a 2000×2000 photo is typically 300–800 KB — well under the 10 MB limit

Shop Banner Sizes

The large shop banner displays across the top of your Etsy shop page on desktop. The mini banner is for the compact mobile view.

Large banner: 3360×840 px — displayed at ~1200×300 px on most screens, but upload at full size for retina sharpness. Only the center portion is visible; keep text and key visuals in the middle 1200 px
Mini banner: 1200×300 px — shown on mobile and when the large banner isn't set. Good fallback option
Formats: JPG or PNG (PNG for text/logo overlays, JPG for photos)

Shop Icon (Logo)

The shop icon appears next to your shop name in search results, on your shop page, and in buyer receipts. It's always displayed in a circle.

Size: 500×500 px (square, displayed as circle)
Format: JPG or PNG (PNG if your logo has a transparent background)
Keep the main design in the center 60% of the image — edges get clipped to circle

How to Prepare Listing Photos for Etsy

Shoot or select your source photo: use a camera phone (12 MP or higher) for source images at least 3000×3000 px before cropping
Crop to 1:1 square: use the image cropper and set ratio to 1:1. Center your product in the frame
Resize to 2000×2000 px: use the image resizer and enter 2000×2000 px
Compress if needed: if the file is over 2 MB, use the image compressor at 85% quality. Target 300–800 KB for fast loading
Save as JPG for photos, PNG for graphics/illustrations with transparency

Common Etsy Photo Mistakes

Non-square first photo: gets cropped in search grid. Always use 1:1 for the first listing image
Too small (under 1000 px): zoom doesn't work, looks blurry on retina screens, hurts conversion
Dark or busy background: clean white or light backgrounds make products stand out in search results. Etsy's algorithm also favors photos with white backgrounds
Watermarks on photos: Etsy discourages watermarks and they reduce buyer trust. Use your shop branding in the banner instead
Only one listing photo: use all 10 photo slots. Show the product from multiple angles, in use, with size reference, and packaging

Aspect Ratio Guide for Etsy

1:1 square (2000×2000): best for most products — consistent grid, no cropping, works on all views
4:3 landscape (2000×1500): good for flat-lay and room setting shots. Shown with white bars in grid view
4:5 portrait (1600×2000): works well for apparel and jewelry on models. Shown with white bars in grid view

For the most professional-looking shop, use 1:1 square for all listing photos and apply consistent styling (background color, lighting, angle) across all products.