Your Google Business Profile (formerly Google My Business) is often the first thing potential customers see — it appears directly in Google Search and Maps results. Blurry or incorrectly sized images make a poor first impression and can be rejected by Google's guidelines. This guide covers every image type and the exact dimensions you need.

Google Business Profile Logo

Recommended size: 250×250 px minimum. Google displays the logo as a small circle next to your business name in certain views
Maximum file size: 5 MB
Minimum file size: 10 KB
Accepted formats: JPG, PNG
Aspect ratio: Square (1:1). Non-square logos will be cropped to a circle — use the Image Cropper to center your logo in a 1:1 frame before uploading

Cover Photo

The cover photo is the large image that appears at the top of your Business Profile. It is the most prominent image and the first one many customers see.

Recommended size: 1080×608 px (16:9 ratio). Google may crop the cover photo to a different aspect ratio depending on the surface — keep important content away from the edges
Maximum file size: 5 MB
Accepted formats: JPG, PNG
Orientation: Landscape (horizontal). Portrait and square images are accepted but may display with black bars or cropping

Business Photos (Exterior, Interior, Team)

Business photos show your location, atmosphere, and team. Google displays these in the photo gallery of your profile and may also show them in search results.

Minimum size: 720×540 px (4:3 ratio)
Recommended size: 1200×900 px (4:3 ratio). Higher resolution photos display better on modern high-DPI screens
Maximum accepted size: 5616×4320 px
Maximum file size: 5 MB
Accepted formats: JPG, PNG
Orientation: Landscape or square preferred. Avoid portrait orientation — it displays awkwardly in the gallery grid

Product Photos

Recommended size: 1200×900 px (4:3) or 1200×1200 px (1:1 square)
Maximum file size: 5 MB
Format recommendation: Use JPEG for product photos with natural textures and colors. Use PNG for products on white backgrounds or with fine text details

General Requirements for All Google Business Photos

Minimum resolution: 720×540 px. Google may reject or deprioritize images below this
Maximum file size: 5 MB for all photo types
Color space: sRGB. CMYK images may display with color shifts
No overlays: Google guidelines prohibit text overlays, borders, collages, and promotional graphics. Use actual photos of your business
No filters: Heavy filters that misrepresent your business are against guidelines. Minimal brightness/contrast adjustment is fine

Why Google Business Photos Matter for SEO

Businesses with photos receive significantly more clicks and direction requests than those without. Google's algorithm considers photo quantity and quality as signals for local search rankings. Uploading well-sized, relevant photos regularly can improve your visibility in Google Maps and local pack results.

Google also uses your photos to auto-generate highlights and may display them in AI Overviews. Poor quality or incorrectly-sized images are less likely to be selected for these prominent placements.

Step-by-Step: Prepare Google Business Profile Images

Logo: crop to 1:1 square, then resize to 250×250 px minimum. Keep the logo centered with some padding — it will be displayed as a circle
Cover photo: resize to 1080×608 px (16:9). Place your business name or key visual in the center of the frame
Interior/exterior photos: resize to 1200×900 px (4:3). Shoot in landscape orientation for the best gallery display
Product photos: resize to 1200×900 px or 1200×1200 px. Use image compression to keep each file under 5 MB
Check color space: export all photos in sRGB (not CMYK) to prevent color shifts

Google Business Profile Image Quick Reference

Logo: 250×250 px min, 5 MB max, JPG/PNG (circle display)
Cover photo: 1080×608 px (16:9), 5 MB max, landscape
Business photos: 1200×900 px recommended (4:3), 5 MB max
Product photos: 1200×900 px or 1200×1200 px, 5 MB max
All photos minimum: 720×540 px, sRGB color space