Pinterest Promoted Pin Image Sizes: Complete Ads Guide 2026

Pinterest ads — called Promoted Pins — appear seamlessly alongside organic content in users' feeds, search results, and related pins sections. Because Pinterest is a visual discovery platform, image quality and size are especially critical for ad performance. Using the correct Pinterest ad image dimensions prevents cropping, maximizes click-through rates, and ensures your ads display perfectly on both desktop and mobile.

Standard Pinterest Promoted Pin Image Size

• Recommended size: 1000×1500 px (2:3 aspect ratio) — this is the ideal format for standard pins and promoted pins. The 2:3 ratio takes up more vertical space in the feed, increasing visibility
• Minimum size: 600×900 px — accepted but not recommended; lower resolution images appear less sharp on high-DPI mobile screens
• Maximum file size: 20 MB for static images; 2 GB for video pins
• Accepted formats: JPG, PNG (static pins); MP4, MOV (video pins)

Pinterest Ad Format Image Sizes

Pinterest offers multiple ad formats, each with specific size recommendations:

• Standard Pin: 1000×1500 px (2:3). The default format for most Pinterest ads. Performs well in both feed and search placements
• Square Pin: 1000×1000 px (1:1). Useful when your creative works better in a square format; also used for retargeting campaigns
• Max Width Pin: 1000×1500 px (2:3) displayed at full column width on mobile. Boosted visibility in home feed placement
• Carousel Pin: 1000×1000 px (1:1) per card, or 1000×1500 px (2:3). Supports 2–5 images in a swipeable format
• Video Pin: 1000×1500 px (2:3) or 1000×1000 px (1:1). Video ads support 15 seconds to 15 minutes, but 6–15 seconds performs best
• Shopping Pin: same image requirements as standard pins. Includes product metadata pulled from your catalog

Pinterest Ad Text and Overlay Guidelines

• Text in images should cover no more than 20% of the image area
• Keep branding and key information in the top 2/3 of the image — the lower third is sometimes cropped on smaller screens
• Avoid placing essential elements within 50 px of the image edges
• Pinterest overlays your logo and call-to-action button below the image

How to Prepare Images for Pinterest Ads

1. Start with a high-resolution source image at 2000×3000 px or larger
2. Use Image Resizer to scale to 1000×1500 px exactly
3. Use Image Cropper to refine the composition and ensure your focal point is centered in the frame
4. Use Image Compressor to reduce file size to under 5 MB — well within the 20 MB limit but fast to load
5. Use JPG for lifestyle photography and PNG for graphics with text overlays

Pinterest Ads Image Best Practices

• Vertical format is essential: horizontal (landscape) images are penalized in the feed — they take up less space and receive less visibility. Always use vertical 2:3 or square 1:1 formats
• Lifestyle imagery outperforms product shots: Pinterest users are in discovery mode. Images showing products in real-world context (a kitchen, bedroom, outfit styling) consistently outperform white-background product photos
• Color contrast matters: warm, high-saturation colors perform well on Pinterest. Images that stand out from the typical neutral feed get more saves and clicks
• Include text overlays for how-to content: pins with clear titles or instructions in the image itself perform better for DIY, recipe, and tutorial content categories
• Optimize for mobile: over 85% of Pinterest usage is on mobile. Test your creative on a phone screen before running the campaign

Pinterest Ad Image Compression Tips

Pinterest recommends keeping image files under 5 MB even though the platform accepts up to 20 MB. Smaller files upload faster and load more quickly in the feed, reducing bounce rate for users on mobile connections. Use Image Compressorat 85% quality for JPG photos, which reduces typical product images from 3–8 MB down to 500 KB–1.5 MB with no perceptible quality loss. For PNG graphics with text, PNG compression preserves crispness better than JPG at equivalent file sizes.